Jean-Paul Veison Marcelli scenography in Paris showroom

It begins as a sensation.
Warm air, soft light, silence carrying the weight of memory…

For Paris Design Week, we invited Jean-Paul Veison Marcelli to create more than a scenography ‘a spatial narrative’.

At its heart, the space unfolds around BENU® Recycled, our collection rooted in transformation: luxury reimagined through recycled materials — PET bottles, textile and yarns remnants, marine plastics — crafted with precision, clarity, and care. Alongside it, Velvet Stretch, our wool velvet with an elastic base,  introduces an additional tactile dimension: a dense, elegant pile and deep, saturated shades that capture and reflect light.

Jean-Paul translated these values into space: where Parisian clarity meets Mediterranean ease, where fabrics recycled or not shape the light, and every surface holds intention.

Here, sustainability, heritage, and the expressive potential of texture converge, creating an environment quiet, textured, and timeless.

Discover the scenography in our Paris showroom:
Paris, Rue du Mail 20